The BMW iX has the best interior of all Bavarian models and doesn’t even come close. Its unique modern design, beautiful materials and slick technology make it head and shoulders above its siblings. While the exterior has certainly received some criticism, there can be no complaints about the interior of the iX. That’s why it’s one of the 2022 Wards 10 Best Interior and UX winners.
“We are grateful for the DepartmentsAuto judges for recognizing the hard work of our designers and engineers around the world.” said Andreas Meyer, Vice President BMW Product Management Americas. “BMW first introduced the concept of iDrive twenty years ago and with the current eighth generation it is truly the most intuitive interface in the industry. We want to provide our customers with a digital experience at the highest level, one that easily makes their vehicle a natural extension of their existing digital ecosystem. The iX succeeds in this, placing them in a comfortable, contemporary interior that allows them to relax and focus on the driving pleasure.”
Because we drive and spend tons of time in every new BMW on the market, we’re pretty good judges of interior quality, refinement and comfort, and without a doubt the iX is our favorite at the moment. But don’t just take it from us. Wards Auto was of course also impressed.
“From its charcoal-colored headliner to its augmented-reality head-up display, the BMW iX earns a 2022 Wards 10 Best Interiors and UX award for literally amazing at every turn,” said Bob Gritzinger, editor-in-chief of DepartmentsAuto† “Instead of the sleek and corporate interior we have become accustomed to, BMW is instead using avant-garde designs, sustainable materials, smart user interfaces and immersive concert-level sound to create the award-winning iX.”
Mock the iX all you want for its unusual exterior design, but the interior is excellent, as is the driving experience. The BMW iX is one of the most important Bimmers as the i3 and its interior should help new customers switch to electrification.