Brand and communication design 2022

Brand and communication design 2022
  • Awards include two ‘Best of Best’ and six ‘Winner’ awards
  • Award-winning categories include exhibition stands, branded stores, showrooms, exhibition design, user interface and corporate identity guides
  • The awards reflect Hyundai, Genesis and Kia’s efforts to demonstrate brand values ​​through design and provide customers with unique experiences

Seoul, South Korea, Aug 4, 2022 /PRNewswire/ — Hyundai Motor, Genesis and Kia, Hyundai Motor Group’s three auto brands, have won eight design awards, including two ‘Best of the Best’ and six ‘Winner’ awards, in the Red Dot Award: Brand & Communication Design 2022 , presented by Germany’s Design Zentrum Nordrhein-Westfalen.

Hyundai MotorsCES 2022 Exhibition Booth,’ who shared the company’s vision of robotics with unrestricted mobility in the real world and metaverse, won the ‘Best of the Best’ award – the highest award the jury can award – in the Fair Stands category.

In addition, the Red Dot Award honored Hyundai Motor with a ‘Winner’ award for Hyundai Motor Songpa Showrooms in the Brand Stores category. The hall offers a new space and customer experience based on Hyundai’s Concierge service. The repeated stainless steel mesh networks and the 2,100 mounting clips inside and outside the building symbolize Hyundai’s strong involvement in the entire process of manufacturing and selling cars.

For the luxury brand Genesis, Genesis Suji, Genesis Studio Anseong and Genesis House New York each received a Red Dot Award for Retail Design, and an art installation inspired by the GV60 electric vehicle won for Spatial Communication. In addition, Genesis Connected Car Integrated Cockpit (ccIC) won for its user interface. These wins reflect how Genesis visually expresses its brand identity across all its spaces and customer experiences.

Last but not least, Kia Corporation confirmed its competitive advantage by earning a ‘Winner’ award for its Corporate Design Guides. “Kia CI Guideline” is a design guide for consistently communicating corporate identity to global customers in line with the company’s new brand direction and strategy. This ingenious guideline describes the design elements of the brand, such as the logo, slogan and font. Since the relaunch of the brand last year, Kia is fast moving towards the future to become a ‘sustainable mobility solution provider’.

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SOURCE Hyundai Motor Group