Mazdas out, Jeeps in, and seven other automakers repositioned themselves in the rankings of Canada’s 10 best-selling auto brands through the first three quarters of 2022.
As 2022 progresses, the auto industry is increasingly creating two disparate narratives. On the one hand, there are the traditional so-called domestic helpers: Ford Motor Company, General Motors and the artist formerly known as Chrysler Group. Combined, the Detroit trio captured 42.1 percent of the market in the first nine months of 2022, and with sales up 18 percent year-over-year in the third quarter, it pushed market share from July-September to 44 percent. cent. How unusual is this? Pre-pandemic, the trio’s combined market share was actually just under 40 percent.
Meanwhile, as the summer brought about that massive improvement in sales for Detroit brands, Asian and European brands reported a collective decline of 26 percent, accounting for nearly 80,000 lost sales.
The extent to which the mere availability (however limited) of full-size pickup trucks is changing this unusual Canadian automotive landscape cannot be underestimated. One in five vehicles sold in Canada in the first nine months of 2022 were full-size trucks; 96 percent of those trucks were Fords, Chevrolets, GMCs and Rams. With just dramatically improved access to those four model lines, the post-pandemic, stunted auto industry has been turned upside down.
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Compared to the first three quarters of 2021, Canadian car sales are down about 150,000 units this year, a drop of more than 11 percent. The market is tracking toward a calendar year total of less than 1.5 million sales, likely the lowest volume year since 2009. Among those totals, these are Canada’s 10 best-selling auto brands in 2022.
10. Jeep: 48,863, up 10 percent
Jeep rose three places from its position a year ago and outperformed the market during the first three quarters of 2022. As the second-largest Stellantis brand (Chrysler and Dodge combined for just over 20,000 sales), Jeep is thriving thanks to participate in increasingly economical models and increasingly expensive models. For example, in the third quarter, Jeep sold nearly 1,000 Wrangler plug-in hybrids, plus more than 1,100 long-wheelbase Grand Cherokees and 717 Wageoneers/Grand Wagoneers.
9. Kia: 50,473, down 24 percent
It is noteworthy that Kia sales are falling more than twice as fast as the industry in general. But perhaps even more remarkable is the gap between Kia and its Hyundai partner brand, which is in line with the industry at large. By 2021, Kia’s share of the Canadian market had risen to 4.8 percent, from 4.0 percent before the pandemic. With nearly 1,800 sales per month lost from last year, Kia’s Canadian market share is down half a point by 2022. Nissan was Canada’s seventh best-selling brand at this stage of 2021.
8. Nissan: 55,807, down 26 percent
To be fair, it’s not all bad at Nissan. Leaving aside the Rogue, Nissan’s sales in Canada have fallen not 26 percent this year, but ‘just’ 16 percent. Unfortunately, the Rogue is a pretty big player at Nissan. In fact, it is the most important player at Nissan, accounting for more than a third of the brand’s volume last year. In the first nine months of the year, sales of fraudulent products fell 43 percent. At this time in 2021, Nissan was Canada’s sixth car brand.
7. Aries: 60,519, up 6 percent
Stellantis’ Ram brand essentially pumps out three model lines: two commercial vans plus Ram pickups. Admittedly, 94 percent of the brand’s sales are pickups. Don’t mind the idea of rising fuel prices causing a rapid drop in truck sales. Ram’s trucks actually rose 29 percent in the third quarter, a gain of more than 1,400 units per month over the summer. Ram is up two positions from its brand ranking a year ago.
6. GMC: 65,069, up 1 percent
Like a few other truck-focused brands on this list (Ram and Ford), GMC is gaining massive market share in Canada’s struggling auto market in 2022. Just look at the third quarter: While industry-wide volume was up 12 percent, GMC was up 28 percent, pushing its market share up year-over-year from 3.7 percent to 5.4 percent in the summer. On an annual basis, GMC is Canada’s sixth largest brand, two places ahead of 2021.
5. Honda: 70,827, down 32 percent
No car brand on this list of Canada’s 10 best automakers is declining faster than Honda, a perennial favorite for podium finishes in this group. It’s not until you arrive at Canada’s 23rd best-selling auto brand that you notice that a company is declining at an even worse rate than Honda. (That brand is Acura, Honda’s premium spin-off, by the way.) 2022 was destined to be Honda’s year of the SUV, with a new HR-V in the summer, a new CR-V this fall, and a new Pilot from the end. of the year. Until the end of September, sales of Honda SUVs were 33 percent lower than in 2021. A year ago, Honda was Canada’s third car brand.
4. Chevrolet: 87,537, down 2 percent
The largest member of the GM quartet is undeniably a truck-driven car brand, with 54 percent of Canadian Chevrolet sales in the first nine months of 2022 coming from the Silverado and Colorado. It may come as a surprise, then, that as Canadian passenger car sales fell 22 percent year-over-year, Chevrolet cars actually rose 2 percent. The Malibu takes most of the credit for contributing 2,365 additional sales (3,719 total), nearly tripling last year’s production. Chevrolet was fifth in Canadian car sales through the first three quarters of 2021.
3. Hyundai: 87,754, down 11 percent
Hyundai was ranked fourth a year ago and has followed the overall market trajectory with an 11 percent drop in total Canadian sales output by 2022. In fact, the arrival of the all-electric Ioniq 5 has played a substantial role in stabilizing Hyundai’s volume – 4,377 Ioniq 5s were sold in the first nine months of 2022, approximately one for every 20 Hyundais. Exclude the boxy Ioniq 5 from the mix and Hyundai volume would be 15 percent lower.
2. Toyota: 136,508, down 17 percent
A noticeably worse third quarter for Canada’s second best-selling auto brand (second at this stage a year ago as well) widened the gap between Toyota and top-ranked Blue Oval. Toyota’s Q3 volume fell 23 percent as popular cars like the 4Runner, Highlander, Sienna and Tacoma all fell less than 40 percent. Fortunately, Toyota’s two top sellers – RAV4 and Corolla – forecast more stability with 7 and 12 percent declines, respectively, in the third quarter. On an annual basis, Toyota lost 26,983 sales in the first nine months of 2022.
1. Ford: 179,400, up 1 percent
From 14.5 percent before the pandemic, 14.9 percent in 2020 and 14.2 percent in 2021, Canada’s No. 1 car brand now claims 15.4 percent of all car sales. Capacity constraints just aren’t hitting the Detroit brands that hard, as shown by Ford’s annual sales increase of 12 percent year-over-year in the third quarter. Those summer gains were fueled by rising sales of the Mustang, Bronco, Bronco Sport, EcoSport, Explorer, Maverick, Mach-E and the all-conquering F-Series. If not, Ford will have sold more cars by the end of October than any other brand by 2022. Ford has been Canada’s best-selling brand since 2009.