General

Car body repair company: Top earners in 2021

Car body repair company: Top earners in 2021

Susanna Gotsch, senior director, industry analyst at CCC Intelligent Solutions, an auto repair software company based in Chicago, says the increasing complexity of auto dealers who want to stay in the body repair industry will need to invest more in people, equipment and facilities to repair. destroyed vehicles efficiently and correctly.

“About 85 percent of the 2021 model year vehicles are equipped with at least an automatic front emergency brake,” Gotsch said. Fixed Ops journal. “So the tools and training required to repair even the most basic vehicle is far more advanced than what it was even a few years ago.

“You’re going to have vehicles that require things like scanning and calibration, and there are the checkups of those repairs that require significant real estate investment because you have to have a lot of space around the perimeter of the car. So this is one of those kinds of investments.” which requires an all-in. If you’re going to do it, you’ve got to make the right investments,” she says.

Earlier this year at Bowman Chevrolet, Rhonda Jensen, the store’s general manager, reviewed options for the dealer’s body repair business. “I could argue for keeping it and I could argue for partnering with someone,” Jensen says.

Ultimately, it was the store’s relationship with its customers that convinced Bowman to invest in his body shop.

“Because our customers want to keep them under our umbrella and really make a positive experience for them, we’ve chosen to keep our customers open at this point,” she says. “Our customers know that if they have an accident, they can call someone they know and trust. They have built a relationship with their salesperson and their service advisor, who will take them to the bodyshop.”

But she acknowledges that there have been outages in recent years, such as shortages of parts and technicians and issues with suppliers that have made collision repair more difficult.

Jensen says the store now has a strategy aimed at solving one of the most pressing problems facing all body shops: recruiting technicians and painters.

“In service, we have an intern with almost every technique. Now we place interns at the body shops,” she says. “We are growing our own aggressively.”

Mike Anderson, owner of Collision Advice, says Bowman makes smart decisions.

“For dealers, their knowledge base is more on the sales and service side – and a body shop isn’t really their area of ​​expertise,” says Anderson. “But getting out of the bodyshop is a big mistake. Dealers need to embrace collision repair and teach themselves how to run that business.