Dodge’s two big rear-wheel drive cars are both heading into the sunset after the 2023 model year. But before the 4-door Charger and 2-door Challenger disappear, Dodge offers enthusiasts a slew of special editions to choose from.
“We want to make sure we celebrate these cars well,” said CEO Tim Kuniskis. By the time the Brampton, Ontario, Canada assembly plant rolls out its last rear-wheel drive Dodge car, Kuniskis says, it will have built “a billion horsepower.”
Dodge has not actually revealed any of the models. They stayed under the covers at a journalist event that kicked off Dodge’s Speed Week celebrations today.
But we know the names of six of the seven. The Charger and Challenger will each receive special editions of Demon, Hellcat, Redeye, Scat Pack, Shaker and Jailbreak for 2023. The final name will be kept secret until the 2022 SEMA Show in Las Vegas, scheduled for November 1-4, 2022.
Dodge has not yet named prices for its 2023 cars. The 2022 charger starts at $32,500. The 2022 Challenger starts at $30,825. Each also has a destination fee of $1,595. But special editions routinely push prices to more than double those figures.
Sold “Just Like a Sneaker Drop”
Dodge will handle the release of any car, Kuniskis says, “just like a sneaker drop.”
Rather than allowing customers to pre-order the cars through a website, Dodge publishes lists of how much of each model goes to each dealer. Dodge’s website will countdown as they sell, but buyers will have to queue or make other arrangements with local dealers to get the one they want.
That approach will do little to keep dealers’ markups in check. But automakers have limited control over dealer prices. Kuniskis says Dodge believes transparency will keep prices fair.
Return classic colors
It is still possible to purchase a non-special edition Charger or Challenger. Both cars will return largely unchanged for the 2023 model year. Each 2023 model will sport a brushed aluminum ‘Last Call’ plaque under the hood to commemorate the end of their run.
Several fan favorite colors are returning for 2023, including B5 Blue, Sublime Green, and the one you should get, Plum Crazy (because the world needs more purple cars).
Dodge Challenger Convertible (sort of)
Dodge still doesn’t build its own Challenger convertible. But you can order one from a Dodge dealer for the 2023 model year.
When a customer orders a Challenger convertible, Dodge ships it to Florida-based Drop Top Customs, which calls itself “the oldest convertible bodybuilder in the US.” The company will modify it and ship the drop-top Challenger to the customer through their local Dodge dealer.
The process adds an eye-watering $25,999 to the cost of the Challenger.
When these Charger and Challenger models are gone, Dodge says, they won’t be replaced by gasoline equivalents. The company plans to unveil an “electric muscle car” on Wednesday that will lead the way into the future of the Dodge brand.