Here’s why the Lexus RX 350 is the brand’s best-selling SUV

The 2023 Lexus RX 350 on the road.

Lexus is known for building impressive sport rides, and the RX 350 is one of them. With exceptional styling details, luxurious interior customizations and a high degree of functionality, the Lexus RX 350 is an attractive choice for an SUV. It’s no wonder its sales have reached 3.5 million globally.

The Lexus RX 350 has actually been around for a while. The brand first introduced it in 1998 to enter the luxury SUV segment, and as that went well, the SUV continued to improve over the years. Now with a solid background behind it, the Lexus RX 350 is all modern and ready to make a new statement on the market.

The all-new 2023 Lexus RX 350 builds on a rich heritage and seeks to improve the driving experience for the modern customer. Lexus Claims It’s Opening a “Next Chapter” Along With The Entire Brand the NX and the RZ by pushing the boundaries of luxury, driving and technology.

But what we want to explore today is why customers love this ride so much, or rather, what makes the Lexus RX 350 the brand’s best-selling SUV.

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The Lexus RX 350 consistently delivers a smooth, sporty ride

As mentioned, the Lexus RX 350 has been in the luxury SUV segment for quite some time. One of the areas where it has excelled over the years is smooth and stable riding. Since its introduction, this mid-sized car has delivered a solid mix of sporty design and driving dynamics, making it a consistent choice in the eyes of customers.

As the Lexus RX 350 extends over five generations, we don’t have enough space today to talk about all these generations. So let’s look at the current production year 2022 and its possibilities that wow modern drivers.

The 2022 Lexus RX 350 takes the sporty, sharp-futuristic design from the beginning of the lineup to a new, most modern level. Yet it is all soft of soul and spirit. Perfectly reflecting the brand’s engineering and design skills, this luxury SUV offers a smooth ride quality above all else, which is perhaps why it has attracted (and retained) a specific customer base.

With the 2022 Lexus RX 350 and 450, drivers can choose between a 3.5-liter V6 that produces up to 295 horsepower or the V6 and two electric motors that boost the power to 308 horsepower. Power is solid with both options, and while the 6.8-second acceleration from 0 to 60 mph isn’t great, the Lexus RX 350 doesn’t pretend to be super fun and fast to drive. The best selling item actually makes: stable power delivery and smooth behavior in everyday circumstances.

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Luxury and comfort come at a more reasonable price point with the Lexus RX 350

One of the great things about the Lexus RX 350 is that people can get luxury inside and out at a more affordable price (especially compared to opting for some European counterparts). Not only is this SUV a smooth everyday ride, but an elegant and well-built vehicle that offers a comfortable and enjoyable driving experience.

The interior of the 2022 Lexus RX 350 is more than appealing with soft leather and textured metal and wood finishes. In addition, the driver and passengers can enjoy an easy-to-navigate layout with features that greatly enhance the entertainment on the road. The space available is also quite solid for everyone to sit comfortably and carry their stuff.

The 2022 Lexus RX 350 comes with an impressive array of technical features, from the 12.3-inch display to Apple CarPlay, Android Auto, navigation and other features. Safety is also at an admirable level, which only adds to the everyday functionality that we described as the best-selling item of this SUV.

Best of all this functionality and luxury is that the 2022 Lexus RX 350 isn’t as expensive as some European rides of the same class. The least expensive 2022 Lexus RX 350 comes in at about $47,000, and the most expensive at about $59,000.

The Lexus RX 350 just keeps getting better with every iteration

Another thing that will likely keep customers committed to the Lexus RX 350 is: the major facelift of 2023. The brand took a big step towards improving its best-selling SUV, with even more luxury, a wider range of powertrains and, interestingly, more of those sporty and edgy lines.

Essentially, the 2023 Lexus RX 350 continues the spirit of the lineup by preserving same smooth and comfortable ride quality. It just adds more luxurious styling and more power options to keep people well rested and ultimately leave them wanting the latest model. So we expect the Lexus RX 350 to continue to record high sales for years to come, but we’re still waiting to see how the latest model performs.