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Krex, Inc. celebrates 75 years of new car dealership success

Krex, Inc.  celebrates 75 years of new car dealership success

Krex 75th anniversary logo

When you consider our origins in the war effort and our impact on the auto industry over seven decades, the evolution of Krex is truly a uniquely American story.

Krex, Inc., an automotive industry leader best known for its flagship product, DriveSure, is celebrating 75 years of service to new car dealers. Now best known for improving customer retention and service satisfaction, Krex grew out of innovation that helped lubricate the gears of the American war machine.

In the heat of World War II, Krex founder Marc Markey’s new graphite lubricant proved critical to the peak performance of Packard Motor Company’s replacement Rolls-Royce engines for American and British aircraft. According to Packard’s project engineer, no engine would be considered ready for European skies until it had been treated with Markey’s invention.

Realizing that his superior lubricant could help the automotive industry in peacetime, Markey officially founded Krex, Inc. in 1947. on. After many years as a one product company, Krex eventually introduced fuel conditioners, fuel system and injector cleaners and more.

Krex cooling system kits debuted in 1987, and with it came the crucial “follow-up” system. By asking dealers to collect customer contact information so that friendly reminders could be sent on behalf of the dealers to return for service, Krex changed the course of the customer experience in the industry.

The system was a great success and the associated efforts to improve customer retention at dealers soon followed. By the early 2000s, Krex had launched its first roadside assistance and tire protection programs. In 2006, the DriveSure brand was created as a way for new car dealers to offer vehicle owners a unique package of renewable benefits with every qualifying routine service visit or vehicle purchase.

Notable DriveSure innovations include:

  • 2007’s WISDOM, an online dealer and customer portal and laser-printed windshield service reminder stickers
  • Direct mail offering (2010) and SMS services (2012)
  • 2018 digital pass, giving car owners easy access to benefits on their smartphone

In honor of the Diamond Jubilee of Krex, Inc. DriveSure unveiled yet another innovation for its dealer customers this spring: the digital roadside experience. If something goes wrong on the road (flat tire, engine trouble, etc.), dealer service customers can request assistance by simply scanning the custom QR code on the windshield sticker they received during their last service visit to the dealership – no app needed.

“When you consider our origins in the war effort and our impact on the auto industry over seven decades, the evolution of Krex is truly a uniquely American story,” said Bill Springer, president of Krex, Inc. “We’re excited that these new digital technologies continue to help today’s US dealership establish itself as the go-to place for tires and unscheduled repairs.”

With this latest innovation, Krex continues to demonstrate its 75-year commitment to driving innovation in the industry and providing unique value to dealers. With the continued support of its distinguished employees and customers, the legendary company looks forward to the next 75 years and beyond.

About Krex, Inc.

Krex, Inc. is the company behind DriveSure, a product that makes it easy for new car dealers to offer unbeatable vehicle maintenance and bring customers back for service, tires and unscheduled repairs – all without complicated loyalty programs or profit-saving discounts. We enable our customers to offer a unique set of renewable benefits with every qualifying service or vehicle purchase that sets the dealership apart from the competition and helps them build long-term customer relationships. Learn more at drivesure.com.

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