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Lamborghini’s top executives paint a picture of an electrified future

Lamborghini's top executives paint a picture of an electrified future

Legacy supercar manufacturers from around the world face a challenge: how to go green. Now some of Lamborghini’s top executives tell us about their plans for the future.

The transition to electrification has been going on at Lamborghini for some time. All the way back in 2014, he debuted a concept called the Asterion, which featured a Huracan V10 engine that teamed up with three electric motors to develop a total of 897 horsepower (668 kW). That car never came to fruition, but years later the Sian FKP 37, the first electrified Lamborghini put into production, did. Now we have the Countach LPI 800-4 which, like the Sian, uses supercapacitor technology instead of a conventional battery.

In a few new interviews, both CEO Stephan Winkelmann and CTO Rouven Mohr make some bold statements. Winkelmann told MotorTrend that electrification will be “the biggest challenge since the company’s inception”. That’s saying something when you consider how many times the brand has changed hands since Ferrucio decided to build cars to thwart Enzo Ferrari.

Read more: Lamborghini dives into synthetic fuel development

Fittingly, Winkelmann says that the first-ever all-electric Lamborghini goes back to the brand’s roots. “It will be a 2+2 GT car, like the 350 GT Ferruccio Lamborghini that started in 1963,” he says. “Less performance-oriented, more everyday driving pleasure.” How will such a vehicle embody the spirit of the wild and raw Lamborghinis of yesteryear? Well, one thing we do know is that it won’t be because of fake internal combustion engine noises.

Speak with car week, Mohr says it will be challenging to make an all-electric Lambo just as exciting without an ICE powerplant. “The problem is that the acoustic properties of each electric motor are quite similar,” he says. “It’s not like in the combustion world where you have huge differences between a three-cylinder and a W16. So there are fewer options.”

Fortunately, he seems to hate those fake engine noises as much as most other hardcore car enthusiasts. “We certainly won’t do something like put 10 extra speakers in a car and then play a fake V10 sound,” he says. Mohr goes on to say he has faith in his engineers, noting that each generation has had its own challenges and everyone has overcome them. We can’t wait to see how Lamborghini solves this problem.