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Li Auto Founder: Extended Range Best for SUVs in the Next Five Years

Li Auto Founder: Extended Range Best for SUVs in Next Five Years

Li Xiang, the founder and chairman of the Chinese EV maker Li Autospoke about the company’s medium and long-term product planning on a conference call following the release of its second quarter financial report, saying that over the next five years, the extended range scheme is still the best solution for SUV modelsand the company will continuously improve the efficiency of the solution.

To take Li Auto competitor BYD’s Han sedan and Tang SUV as examples, Li Xiang said the prices of the two models are comparable, but the sales volume of Han’s pure EV models is higher than that of the super hybrid models, while the super hybrid models in the Tang series achieved better sales. “Consumers spend 200,000 yuan ($29,475) or 300,000 yuan ($44,211) to buy an SUV based on their needs for outdoor entertainment,” the director said.

Longer range electric vehicles adapt a fuel engine based on pure electric vehicles. When the battery power is insufficient, the motor is used to generate electricity and charge the battery. It is worth noting that the motor of longer-range electric vehicles does not participate in direct drive, and there are no fuel-powered mechanical devices, such as a clutch or gearbox. The Li ONE and the L9 to be delivered are both extended-range models.

At the conference, Li also responded to a question that suggested the “extended-range scheme is retarded.” He said the L9’s power consumption, as tested by the mainstream media, shows that the L9’s fuel economy at power loss is 60% that of a fuel vehicle of a similar price range. The extended range scheme aims to add range extenders to electric vehicles, rather than to enable fueled vehicles to use batteries, which should be distinguished.

To prove the benefits of the extended range, Li Xiang took another car company, Changan Automobile, as a comparison. “Traditional car companies like Changan are excellent, and Deep Blue, a new energy car brand owned by Changan, also chose to use a wider range. Changan has plug-in hybrid electric vehicles (PHEV)- technology, but they are resolutely opting for a solution with a longer range, because the latter has to support electric car and PHEV is a fuel vehicle.”

SEE ALSO: Li Auto’s Q2 Losses Grow, Q3 Guidance Misses Expectations

However, when asked about the L9’s competitive advantages over longer-range models such as the AITO M5 launched by Huawei and Seres, Li Auto did not provide a detailed answer, but said the L9 is extremely competitive among models in a similar price range, and that it will pay more attention to meeting customer needs.

As for the pure EV that the market is interested in, Li Xiang said that the pure EVs of Li Auto have a “very unique shape” and will still target relatives. Li Auto already announced that its first all-electric model will be unveiled in 2023.

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