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Maserati unveils Barbie car | Manufacturing business technology

Maserati unveils Barbie car |  Manufacturing business technology

Italian luxury carmaker Maserati has unveiled a collaboration with Mattel’s Barbie, an ultra-limited edition Maserati Grecale, the latest SUV from the Italian house, “selected by Barbie to suit her versatile lifestyle, ranging from a business meeting to a glamorous event.” .”

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will be available worldwide in only two custom units: one unveiled last night as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s festive launch night in Los Angeles. For this exclusive US edition, a portion of the sale price will benefit the Barbie Dream Gap Project – the Barbie brand’s ongoing global initiative that partners with charities to provide equal opportunities and remove barriers for girls. Additional details on the second custom unit will be announced in 2023.

This Fuoriserie Maserati Grecale is a Trofeo version with a powerful 530 hp V6 Nettuno engine. Decorated with the Barbie logo, the exterior of the SUV is sealed with an iridescent top coat that reveals a rainbow effect on a sunny day. The sleek black interior features full leather seats, dashboards, carpets and doors – accentuated with pink stitching – and headrests with the unique ‘B’ decal.