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Mike’s body donated 100 cars in 21 years and changed countless lives

Mike's body donated 100 cars in 21 years and changed countless lives

When Crash champions announced it was acquiring Mike’s body (MAB) in June, many people across the Bay Area reflected on MAB’s nationally acclaimed Benevolence Program.

It became part of the brand at Mike’s Auto Body when the company and its owners, the Rose family, gave away exactly 100 vehicles to deserving families, individuals and non-profit organizations over the past 21 years.

The goal has always been to give people a hand rather than a handout with the gift of transportation, and the MSO accomplished that mission with every vehicle it presented to a deserving recipient.

Over the years, Mike’s Auto Body has involved more and more people in the Benevolence Program, including salespeople, technicians and insurance partners. Sal Contreras, ambassador of Benevolence, is on the far right of the photo.

In 2001 Mike’s Auto Body started giving refurbished cars to people in need. The very first recipient was a single mother with two children. News reporter Wayne Freedman from Channel 7 ABC News reported on the presentation and broadcast the story on the evening news. It soon became an annual tradition, as Freedman and his news team covered each presentation over the years during the holiday season, along with more and more media streaming in on the feel-good story.

Over the years, Mike’s Auto Body has involved more people in the Benevolence Program, including salespeople, technicians, car rental companies and insurance partners. The salespeople donated products and their services, Mike’s Auto Body technicians donated their time and skills, and the insurance and car rental companies donated the vehicles.

The donated vehicles were considered a total loss, but by refurbishing them and returning them to their pre-accident condition, they looked like new.

Mike’s Auto Body made its first presentations from 2001 to 2006 at its Concord, CA location, with the exception of one year in Brentwood, CA. Since then, it has held automotive displays at some of its East Bay stores, as well as other locations, including in conjunction with the US Coast Guard CPOA in Alameda, CA, on the pier in front of the USS Hornet Museum.

The Director of the Benevolence Program at Mike’s Auto Body is Sal Contreraswho has been involved in every car presentation since the beginning of the program and is considered the Benevolence Ambassador.

“We always say that with Mike we…

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