Should you buy the Hyundai Ioniq 5, Kia EV6 or Genesis GV60?

Should you buy the Hyundai Ioniq 5, Kia EV6 or Genesis GV60?

Hyundai Motor Group — known to most Americans as the Hyundai, Kia, and Genesis brands — has been killing it in recent years. Nearly half of the last two dozen finalists for the North American Car and SUV of the Year awards have come from there. Some, like the Genesis G80, have responded to what buyers want and delivered it at an attractive price. Others, such as the Kia Telluridehave established themselves as new benchmarks.

As the automotive world goes electric, the brands are transferring that success into the EV realm. Hyundai Motor Group has created a new dedicated EV platform called E-GMP. And each of its brands has built a striking new EV on it.

The Hyundai Ioniq5, Kia EV6 and Genesis GV60 they each offer a bold look and stand out from lukewarm competitors and from each other. All three seem poised to define their respective brands in a new era – and possibly set the paradigm for what we’re looking for in future EVs.

The problem with releasing three groundbreaking new cars simultaneously? Those of us in the market have to decide which one to buy. Choosing between Hyundai’s brilliant new EVs isn’t easy. You’ll find substantial overlap in powertrains, capabilities and price points. Fortunately, there is no wrong answer here.

The Hyundai Ioniq 5 is the everyday champion

The Ioniq 5 is the most visually compelling of the three vehicles. Its retro-futuristic look fuses Hyundai’s polyhedron-producing parametric dynamic design language with LED pixels and references to the brand’s first car, the Hyundai Pony. The Ioniq 5 also enters the discussion with a lofty pedigree, overwhelming World Car of the Year, World EV of the Year and World Car Design of the Year for 2022.

But the Ioniq 5’s superpower is – like most Hyundai vehicles – brilliantly and seamlessly normal. The Ioniq 5 comes across as quasi-avant-garde in photos, but in person it’s conventional enough not to draw attention. It’s lightning fast – less than five seconds from 0-60 mph for the AWD version. While it may be fast becoming a sports car, its suspension is tuned to make the Ioniq 5 a smooth and comfortable everyday driver, like Hyundai’s best-selling Tucson and Santa Fe crossovers. And the Ioniq 5 has a robust and versatile platform. The same package that works well with a base 168 horsepower single engine can handle nearly 600 horsepower with the upcoming high-performance Ioniq 5 N.


The Kia EV6 is for sporty refinements

The Kia EV6 trades the quirkiness of the Ioniq 5 for sleekness and refinement. The body style is less hatchback and more station wagon – although you want it to be never hear Kia call it that. The EV6 is grabbing the attention of car enthusiasts, even those who don’t know it’s an electric car. And like the Telluride, the EV6 is an upscale offering that won’t make buyers hesitate to shell out over $50,000 for a Kia.

It’s not just the looks. The Kia EV6 boasts more responsive steering than the Ioniq 5 and more dynamic cornering handling, where you can blast out with the grip of the AWD version and instant 446 lb-ft of torque. Most EVs are fast. But the EV6 is fun and visceral enough that you won’t care if it doesn’t make a sound. It may not have the refinement of a Porsche, but the EV6 could be a reasonably priced alternative for those who can’t afford it a Taylor.

kia ev6


As well as being slightly sportier than the Ioniq 5, the EV6 should be more readily available than its Hyundai counterpart. Hyundai opted for a more limited release, targeting compliance states like California, where the brand must sell EVs. But Kia has put the EV6 on sale in all 50 states.

The Genesis GV60 is young luxury, now in electric form

Genesis is the youngest of the Hyundai brands; the first vehicles did not arrive in the United States until late 2016. And Genesis faces the steepest hill to climb, competing with established players like Mercedes and BMW in luxury segments where a prestigious badge is an important consideration for many buyers. Genesis has made good use of the newcomer’s advantage, picking the best features from other manufacturers and looking to the future. That’s where the GV60 comes in.

Admittedly, we were skeptical about the look of the GV60 after seeing the first pictures. But personally, it’s clear what Genesis was going for. The sloping roofline and ducktail rear spoiler give off powerful Porsche vibes, and the interior and exterior styling is reminiscent of Bentley – whose chief creative officer Genesis has hurt – for about a quarter of the price.

arise gv60


The GV60 is technologically advanced, almost to the point of being over the top. Have you forgotten your key ring? No problem. The GV60 can recognize you via facial recognition and lets you start the vehicle via a fingerprint scan. Shift lever? Try a rotating crystal ball. But the GV60 also brings the EV skeptic into the modern and newfangled era with reassurance. Every vital function in the GV60 can be controlled with a textured and ergonomically designed metal switch.

As befits a luxury car, the Genesis GV60 offers significantly more pop than the Hyundai or Kia versions – 429 horsepower in the Performance model. (More powerful Ioniq 5 N and EV6 GT models are coming, but they’re not there yet.) But it does so without being dramatically more expensive. You can fully load a Genesis GV60 and still get under $70,000.

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Matthew Stacey