Tesla has managed to capture the best-selling car market in Germany, a tough car market known for its preference for local brands.
Germany is an important car market in Europe and one that is difficult for foreign car manufacturers to penetrate due to its strong local industry with companies such as Volkswagen, BMW and Mercedes-Benz.
Tesla has made some good early efforts in the country, but is now expected to do much better with a local factory that produces German-made Tesla vehicles. Last year, Tesla delivered just under 40,000 vehicles in Germany.
Surprisingly, a report came out last month that said: Tesla aims to increase sales to 80,000 units by 2022. That would be extremely ambitious given Tesla had just under 25,000 deliveries in August.
Now it looks like Tesla has some momentum to make it happen. The Federal Motor Transport Authority (CBA) today reported September car sales in Germany and Tesla had a record month.
The automaker delivered 9,848 Model Y vehicles, making the electric SUV the best-selling vehicle in the country, quite an achievement for a foreign automaker. Tesla has had best-selling cars in a few markets before, but it’s certainly a remarkable achievement to get one in Germany.
It dethroned the VW Golf, which came in with just over 7,000 units in September.
The Tesla Model 3 also had a decent month with 3,878 vehicles delivered in September, based on registration data released by KBA.
This would bring Tesla just short of 39,000 deliveries so far in 2022. The automaker would need a massive fourth quarter to meet that reported target of 80,000 deliveries.
It sounds almost impossible, but Gigafactory Berlin can help considerably.
Tesla recently reported that production boosted to 2,000 Model Y vehicles weekly. That number is expected to continue to rise in the fourth quarter, and a significant percentage of those vehicles will remain in Germany.
The market is still getting Model 3 and Model Y vehicles from Gigafactory Shanghai, and it may even get some new Model S vehicles for the first time in a long time.
I’d still be surprised if Tesla can deliver 40,000 vehicles in Germany in the fourth quarter, but I think it’s possible with this kind of momentum.
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