The Land Cruiser is the longest produced vehicle in Toyota history, which debuted in 1951 and has been in production ever since. It was originally intended as a transport vehicle for the Japanese police, but with its all-terrain capabilities and bulletproof reliability, it quickly became popular among civilians. More than 10 million Land Cruisers have been sold worldwide to date, according to Toyota Magazine and with the brand unveiling of the new 10th generation SUV in 2022, that figure will continue to rise.
Each generation of Land Cruiser has stayed true to its nameplate reputation for reliability and capability, and choosing the “best” generation is largely down to personal preference. However, in pure off-road terms, the general agreement is that the 80 series offers the best package. In an interview with WhichCar, Toyota’s chief engineer for the 300 series even recognized the 80 as the most capable, calling it the “signpost” for the development of the new generation. Thanks to their longevity and cult following, old Land Cruisers tend to hold their resale value much better than many rival 4x4s, with the oldest and rarest models being particularly collectible. A 1994 Land Cruiser 80 with only 1,000 miles recently sold for a whopping $136,000 at auction, setting a new record in the process.