The 4 Best Car Rental Companies, According to Drivers

Woman in her rented car

Rental car companies have been working hard to solve a vehicle shortage that plagued the industry during the pandemic. However, according to a JD Power survey, those efforts have not resulted in greater consumer satisfaction.

The 2022 North America Rental Car Satisfaction Survey found that an increase in car rental rates makes customers dissatisfied. Such costs have increased by 14% this year.

Summarizing JD Power’s findings, Michael Taylor, director of travel, hospitality and retail at JD Power, said:

“When it comes to rental cars, price is the biggest factor influencing satisfaction, and the combined effects of inflation and high fuel prices are really pushing customers to their limits – and that can affect brand image.”

For the second consecutive year, Enterprise achieved the highest overall customer satisfaction score, with a score of 865 out of 1,000. In total, four car rental companies achieved the industry average score of 829. These are:

  • Enterprise: 865
  • National: 859
  • Alamo: 837
  • Hertz: 836

Four other companies – Avis, Dollar, Budget and Thrifty – finished below the national average, while Thrifty finished in last place with a score of just 780. The scores were based on survey responses from nearly 8,500 business and leisure travelers who rented a vehicle from a airport location between Aug 2021 and Aug 2022.

If the car rental industry as a whole is to get back on track, Taylor says it will need to invest in “stepping up the service” to offset the higher costs.

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