The best new cars this year and why Subaru isn’t getting the respect

The best new cars this year and why Subaru isn't getting the respect

Although Subaru is one of the smallest car manufacturers, they were one of the top ranked car manufacturers with the best new models every year. But things have changed with the shift to electric vehicles. Now Subaru is the forgotten car brand.

In three of the best new car rankings of the best new cars for 2023, Subaru’s three best-selling models, the Crosstrek subcompact SUV, Outback midsize SUV and Forester compact SUV models, are not on any of the recent lists. In the Edmunds top rated car prices for 2023, iSeeCars best cars for the moneyand the US News best cars for the moneythe Subaru brand remains in the cold.

photo credit: Schumacher Subaru

iSeeCars Ranking

In the iSeeCars best cars for the money survey, they list the new models that offer the best combination of a relatively low new price with a long potential lifespan. The Subaru Forester (fifth) and Outback (sixth) are ranked behind the Honda CR-V, Toyota RAV4, Chevrolet Equinox and Ford Escape. They say the Crosstrek hasn’t been reviewed yet.

Edmunds’ new model winners

In the Edmunds top rated winners for 2023, they choose the top six winners in each vehicle category for the best car, electric car, SUV, electric SUV, truck and electric truck. Subaru has a tough road because they only have one new electric SUV, the Solterra, and no electric car or pickup to compete in this score.

2023 Subaru Forester
photo credit: Schumacher Subaru

US News best cars for 2023

In the US News ‘best cars for the money’ they compiled a list of standout vehicles from twelve segments that offer the best combination of quality and value. Subaru has a better chance of making this list, but there’s no subcompact SUV, compact SUV, or midsize SUV from Subaru to be found.

Is the Subaru brand slipping in building cars that offer the best value?

2023 Subaru Cross Trek
photo credit: Schumacher Subaru

Subaru of America offers a range of value-packed four-wheel drive vehicles. The 2023 Crosstrek, Outback and Forester are economically priced, offer excellent fuel economy, have the highest resale value, are cheap to insure and are reliable models.

Subaru Corporation will not release flashy new models every year that will catch the attention of the automotive media. Subaru doesn’t follow the crowd that brings exciting new models to get media attention. They stick to a formula that works for the small automaker. The formula for success is safety, driving pleasure, four-wheel drive and affordability.

Subaru did release the new Outback Wilderness and Forester Wilderness in 2022, but they aren’t new for 2023. The 2023 Solterra EV is all new to US customers, but the electric compact SUV is lost in the crowd because it partnered with Toyota on the new fully electric model.

The 2023 Subaru Outback has received new upgrades, but more changes are needed to qualify for this year’s best new cars list. The 2023 Subaru Crosstrek and Forester are due for a complete rebuild for the 2024 model year and will arrive later this year. For the 2024 models, look for Subaru’s next-generation SUVs to grab the media’s attention.

You might also like it: Do Audi, Hyundai, Subaru or VW have the smartest new car buyers? The answer is clear

Denis Flierl has spent over 30 years investing in the automotive industry in an advisory role and working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Checking out Subaru report, where he covers all models of the Japanese car manufacturer. More stories can be found on Torque News Subaru page. Continue to follow Dennis Facebook, Twitterand Instagram.

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Photo credit: Schumacher Subaru