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These Are the Best and Worst Colors for Car Value Preservation, According to New Study

These Are the Best and Worst Colors for Car Value Preservation, According to New Study

A car’s color can affect how quickly it loses value, with the color with the highest depreciation losing nearly four times as much as the lowest. After comparing the prices of more than 650,000 recently sold cars, the latest iSeeCars study determined which colors help, hurt, or have a minimal impact on a vehicle’s resale value for drivers in Houston.

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Here are some highlights from the research:

  • A vehicle’s color can have a significant impact on how quickly it loses value, with the color with the highest depreciation losing nearly four times its value compared to the lowest color.

  • Popular colors including white, black and silver have minimal impact meaning they don’t hurt resale value, but they also don’t help a vehicle maintain its value

  • Some of the most beneficial colors for value retention, including yellow and orange, may surprise consumers

Here is the ranking of the average three-year depreciation of each car color:

rank Colour 3 years % depreciation $ Difference from suggested retail price Compared to the overall average
1 Yellow 4.5% $3,155 0.3x
2 Orange 10.7% $3,825 0.7x
3 Purple 13.9% $5461 0.9x
4 Red 14.0% $5,399 0.9x
5 Vegetable 14.0% $5,596 0.9x
6 Blue 14.3% $5,582 1x
7 Gray 14.3% $5,635 1x
8 Beige 14.4% $5,960 1x
9 Silver 14.8% $5499 1x
Overall average 15.0% $6,096 1x
10 White 15.5% $6,490 1x
11 black 16.1% $6,993 1.1x
12 Gold 16.7% $6,719 1.1x
13 Brown 17.8% $7,642 1.2x

The study also includes an analysis by car type: (SUVs, pickup trucks, convertibles, coupes, sedans and minivans). The full study can be found here

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iSeeCars executive analyst Karl Brauer appeared on KPRC 2+ to discuss the investigation. For his insights, watch the video at the top of the page.

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