During the holiday season – usually around September-October – passenger cars and two-wheel dealers look for solid bookings to boost retail sales for all models. Post-Covid, in recent years, holiday sales have received a disappointing response, but this year seems different. “The auto industry has missed this opportunity for a long time, but this year, Navratri, Dhanteras and Diwali were among the best periods for the company. While we see robust numbers for 2W, the next 2-3 months will determine whether we are out of the woods or not,” said Manish Raj Singhania, president of FADA (Federation of Automobile Dealers Associations).
Typically, festive sales make up about 40 percent of annual car sales. He added that with this year’s notable holiday season and a robust booking log, the industry is confident that this will be the best holiday year in a decade for PV (passenger cars).
According to experts, car and bicycle dealers expect a 40 percent growth this month. The holiday sale has already brought more than 8 lakh bookings for the dealers. According to FADA, there was a growth of more than 57 percent during the Navratri season this year. Last month, Hyundai Creta was the best-selling mid-size SUV, followed by the Kia Seltos with sales of 11,000 units.
“This is the time when customers are in the market looking for investment and big ticket purchases and we are grateful that they have shown confidence in the auto industry this time around. The enthusiasm that OEMs have sparked in the industry through new releases just in time for the holiday season has been expertly perpetuated by dealer partners, increasing sales momentum and turning dealer footsteps into final purchases,” said Singhania.
He adds that reducing the scarcity of semiconductors/chips has also helped OEMs deliver vehicles to dealers on time. “Nevertheless, dealers are also looking forward to customer confidence and started a pre-festive inventory build-up,” he said.