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What will the top 10 best-selling car brands look like in 2032? | Opinion – Auto News

What will the top 10 best-selling car brands look like in 2032?  |  Opinion - Auto News

The year is 2032 and half of the top 10 selling car brands in Australia are Chinese. Many of the top 10 from 2022 are now nowhere to be seen there. Ford is gone, as are Mitsubishi, Mazda and Subaru. Some traditional brands remain. There are Toyota, Volkswagen, Nissan, Kia and Hyundai, but newcomers Haval, MG, BYD, Ora and Chery have broken into the top 10 with affordable, sexy electric vehicles that Aussies have won.

OK, we’re taking a wild stab in the dark here, but this scenario isn’t out of the realm of possibility.

Plus, this future is brought to you by the same writer who predicted in a recently published story that Kanye West would unveil a car, only for the rapper to do just that three days later.

Read more about the Toyota

Seriously, the next decade will see a monumental shift in the car brands Australians decide to give their money. The conditions for the change are now perfect.

See, while brand loyalty still exists, it’s not to the extent that it did when most of us came from a Holden family or a Ford family.

Holden and Ford didn’t adapt quickly enough to our changing tastes and almost before we knew it, Australian production closed shop.

The next decade will see a monumental shift in the car brands that Australians decide to give their money for.

Toyota’s market-wide and decades-long dominance, the reincarnation of Hyundai and Kia as sought-after brands and the emergence of SUVs as the preferred form of car had given Australians other options. Good options.

Tesla’s auto industry party gate crash further disrupted buying behaviour. Here was the anti-car company car company. The all-electric brand that has transformed the electric car image from geek to beauty, from Toyota Prius to Model S.

So now that old allegiances have been broken and a public open to new brands, from phones to drones, the adoption of Chinese vehicles will be seamless.

Some names are already known to Aussies like Haval and MG, others like Ora and BYD will be announced soon.

At the end of June 2022, the top 10 brands in Australia from first to tenth were: Toyota; Mazda, Mitsubishi, Kia, Hyundai, Ford, MG, Isuzu Ute, Subaru and Nissan.

With old loyalties broken and a public open to new brands, from phones to drones, the adoption of Chinese vehicles will be seamless. With old loyalties broken and a public open to new brands, from phones to drones, the adoption of Chinese vehicles will be seamless.

The Chinese brand MG is already a top 10 player, but is it possible that Haval will join it soon?

Great Wall Motors (GWM) is Haval’s parent company and chief marketing officer Steve Maciver sees a place in the top 10 coming sooner rather than later.

“The recent growth of GWM has brought us closer and closer to the top 10 brands. And ultimately that’s where we see our future,” he said.

“With significant development in new products and a growing, professional dealer network, there is a good chance that a top 10 position can be achieved in the coming years.

“By 2032? We expect to be firmly anchored in the top 10 with a wide model range and multiple electrification options. Australia is a hugely important market for GWM from a global perspective and our local ambition aligns with this.”

A lack of electric supply could be Mazda's demise from the top 10.  (image: Tom White) A lack of electric supply could be Mazda’s demise from the top 10. (image: Tom White)

In 2032, the use of electric vehicles will be much higher than it is today. Only 1.8 percent of passenger cars and SUVs sold so far this year have been purely electric cars. Sounds small, but that’s more than three times as many in the same period in 2021.

The take-up rate will increase exponentially as more electric car brands enter the market, causing a shift in car culture. It’s not crazy to say that within ten years at least thirty percent of new cars sold in Australia will be purely electric.

It makes sense that any brand that wants to be in the top 10 by 2032 should have a healthy range of electric vehicles.

A lack of electric supply could be Mazda’s demise of the top 10. The brand, which has long been a top 10 player, seems to be pursuing better internal combustion engine technology as it could develop electric vehicles. And so it’s late for the electric party that Hyundai, Kia and Toyota have been on for a while.

Nissan has invested in revitalizing its range and shedding its old models for new generation versions, starting with the X-Trail, Pathfinder and Z. Nissan was one of the first brands to bring an electric vehicle to Australia brought with its Leaf, but it will have to produce more EV models to stay in the top 10 by 2032.

The Chinese brand Chery will make another attempt to win over Australians next year with two newcomers. The Chinese brand Chery will make another attempt to win over Australians next year with two newcomers.

GWM is also the parent company of the electric brand Ora, which is new to Australia and will offer its Funky Cat for about $50,000.

But before that, the Chinese brand BYD will land in August 2022 with its Atto 3 electric SUV, priced at $44,990.

The Atto 3 joins the MG ZS EV with its $46,990 road-going price as the cheapest EV in Australia.

MG made its top 10 debut in March 2022 and has maintained its place thanks to high sales of all three models – the MG3, MG ZS and MG HS.

Chinese co-brand Chery will make another attempt to win over Australians next year with the arrival of the Tiggo7 Pro small SUV, the Tiggo8 Pro medium SUV and the Omoda5 EV.

Ora's Funky Cat is new to Australia and costs about $50,000. Ora’s Funky Cat is new to Australia and will cost you about $50,000.

Toyota has been in the EV game longer than any brand, but chose to sell mostly hybrids. Then, in December of last year, Toyota pulled back the curtain and revealed it had 30 all-electric vehicles ready to roll out before 2030.

Hyundai and Kia ventured into electric water early and boldly with sub-brands, Ioniq and EV.

The world’s second-largest automaker Volkswagen has yet to launch an all-electric vehicle in Australia, but the brand is poised to roll out massive EVs locally, starting with the ID.4 and ID.5 SUVs in 2023, followed by the ID.3 hatch in 2024.

Volkswagen Group also owns Audi, Skoda and Cupra which is new to Australia. Recently, the group’s general manager, Paul Samson, made clear his electrical intentions.

“Volkswagen Group Australia’s goal of becoming the leader in EVs is certainly not ambitious; it’s just realistic,” he said.

The Atto 3 joins the MG ZS EV with its $46,990 road-going price as the cheapest EV in Australia. The Atto 3 joins the MG ZS EV with its $46,990 road-going price as the cheapest EV in Australia.

“The Volkswagen Group’s mission is to be the leading global supplier of sustainable and individual mobility. By 2030, 50 percent of the vehicles produced by the Volkswagen Group will be electric vehicles. By 2040, that will be closer to 100 percent. By then, all our global manufacturing sites will be carbon neutral long ago. Our company will set up one uniform battery size that will be produced in its own purpose-built factories. The Volkswagen group has set aside A$115 billion for the development of future technologies by 2025. That is about 50 percent of the company’s total investments.”

It has been asked whether a conflict with China could affect Chinese car owners? The answer is that a conflict with China would affect all new car owners. The shortage of semiconductor chips that is now causing massive delays in vehicles of all makes, Chinese or not, has proven this.

As for the top 10 of 2032, the beauty and danger of writing a story that gets published on the internet is that in 2032 it will be here to read. Time will tell.