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WHICH COLORS ARE THE BEST OR THE KISS OF DEATH FOR RESALE? You will be surprised!

WHICH COLORS ARE THE BEST OR THE KISS OF DEATH FOR RESALE?  You will be surprised!

A car’s color can affect how quickly it loses value, with the color with the highest depreciation losing nearly four times as much as the lowest.

In general, yellow is the color of the vehicle that best retains its value, with 70 percent less depreciation than the average vehicle. “Yellow is one of the least popular automotive colors with the lowest vehicle share and is often a color for sports cars and other small-volume vehicles that retain their value relatively well,” says Brauer. “Because yellow vehicles are so new to the used market, people are willing to pay a premium for them.”

Orange ranks second as the color that best retains its value. “Like yellow, orange comprises a small overall proportion of vehicles and is most often found in small-volume sports and muscle cars,” said Brauer. “Orange is such a new color that it is often the choice for popular specialty vehicles, such as the Mazda MX-5 Miata 30th Edition and the 2023 Toyota GR86 Special Edition, which are typically limited-edition production.”
The paint colors with the highest depreciation – gold and brown – also have low market share, but depreciate much worse than average. “Rarity alone does not equal value. If a color doesn’t appeal to enough used car customers, it will hurt resale value, even if it’s unusual,” Brauer said.

White, black, gray and silver are the most popular car colors and depreciate at a rate close to the average. “Many consumers choose these grays not because they like them, but because they assume everyone else does,” Brauer says. “Because these are the most common colors, they are not in short supply, and choosing these colors won’t help or hurt resale value much.”

Beige, a relatively unusual car color, also depreciates at a rate close to the average, while four jewel shades – purple, red, green and blue – hold their value better than average. “While the term ‘beige’ has become synonymous with dull, it spans a spectrum of shades from off-white to light brown and stands out in a parking lot while still being a neutral color,” said Brauer. “Reds, greens and blues do slightly better than average, being slightly newer than grays and allowing drivers to stand out without having to pick a flashy, obscure color.”

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